UNstudio installation for zara milan 2010
已有 1572 次阅读 2010-04-20 06:35 标签: zara installation UNstudio milaninstallation by UNstudio at the zara store at corso vittorio emanuele II
dutch UNstudio designed an installation for spanish clothing brand zara
during milan design week 2010. it consisted of a hollow and accessible cone made
from polished aluminum. functionally, it was a cross between a sculpture, an item
of furniture and a pavilion.
its position was directly behind the entrance of the shop, at a prominent spot in
the atrium where many period details of the shop's previous incarnation as a cinema
are preserved. the installation responds to this situation in both shape and materialization.
the funnel shaped opening at the top of the aluminium cone follows the outlines of an
original monumental circular chandelier. both installation and chandelier are carefully
positioned at the center of a circular plateau that is semi enclosed by two double sweeping
staircases that meet at the top and are framed by curved walls.
the theme of reflection is already mutely present in the walls, which are adorned
by shimmering golden mosiac panels and tableaus. when the gleaming golden walls
are reflected back in the shiny surfaces of the installation, along with the distorted
images of the interior of the cone itself, and fragmented reflections from the rest of
the store, a 'droste effect' emerges of recursive reflections of reflections. augmented
by special lighting, the installation offersb a kaleidoscopic experience of being
surrounded by multiple reflections.
both installation and chandelier are carefully positioned at the center of a circular plateau
发表评论 评论 (0 个评论)